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How to Craft a Bias-Free Job Description to Attract a Wide Pool of Applicants

Posted on 25 Apr 2024 by Cathy

As recruiters and hiring managers, we must acknowledge the significance of diversity and inclusion in the workplace. By fostering a culture that embraces different backgrounds, perspectives, and experiences, we enhance innovation, creativity, and overall organizational success. However, diversity should not be limited to just hiring - it begins with attracting diverse applicants.


Eliminate biased language:
Using inclusive language in job descriptions is essential to ensuring that they do not deter potential candidates. Avoid gender-specific terms, such as salesman or waitress, and instead use gender-neutral terms like sales representative or server. Avoid phrases that imply age, race, religion, or any other characteristic of an individual that is unrelated to the job requirements.


Focus on essential skills and qualifications:
Rather than emphasizing specific educational backgrounds or degrees, focus on the skills and qualities required for the role. This allows individuals from various educational backgrounds to apply and be considered for the position. Be conscious of using terms like preferred or required to avoid screening out qualified candidates who may have equivalent experience or skills.


Rethink the requirements:
Analysing the position's requirements is crucial to ensure they are genuinely necessary and not inadvertently perpetuating biases. For example, consider if a long list of years of experience is genuinely essential for the role or if transferable skills and potential can also be considered. Adjusting these requirements can expand the pool of diverse applicants.

 

Encourage diversity and inclusion explicitly:
Include a statement within the job description that emphasizes your company's commitment to diversity and inclusion. This sends a clear message to potential applicants that their unique perspectives and backgrounds are valued and respected within the organization.


Test for bias:
Use tools or software that help identify any potential biases in your job descriptions such as Textio or UInclude. Such tools can highlight gendered language, age preferences, or other exclusive terms that may unintentionally narrow the candidate pool.

 

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